Top 5 Sports Nutrition Industry Trends in 2021

Top 5 Sports Nutrition Industry Trends in 2021

Based on the popularity of this trend prediction video from the last two years, I decided to again put my reputation on the line and try and predict the Top 5 Sports Nutrition Industry Trends in 2021. If you’re interested how I did in my 2019 and 2020 predictions, I made a recent Instagram post recapping my performance –

In no particular order, here are my prediction for Top 5 Sports Nutrition Industry Trends in 2021;
#1 – Don’t Go Chasing Trends
#2 – Commercialized Vibes
#3 – Linear Commerce Explodes
#4 – Athlete Inclusivity
#5 – Convenience Biohacking

#trends #biohacking #supplements

I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!


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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!



  1. Compound Solutions on June 22, 2021 at 7:52 pm

    Brand first, 100%!!

  2. Joshua Schall on June 22, 2021 at 8:16 pm

    What are your Top 5 predictions for sports nutrition trends in 2021?

  3. Catlin Tran on June 22, 2021 at 8:20 pm

    Spot in video. Thank you so much for your insights 👌 you covered everything I was looking for

  4. Lord Of The Gains on June 22, 2021 at 8:35 pm

    Very cool content!

  5. Moose Kaufman on June 22, 2021 at 8:44 pm

    great vid! I’m new to your channel and really enjoying your insight.