Top 5 Sports Nutrition Industry Trend Predictions in 2022

Top 5 Sports Nutrition Industry Trend Predictions in 2022

Based on the popularity of this trend prediction video from the last three years, I decided to again put my reputation on the line and try and predict the Top 5 Sports Nutrition Industry Trends in 2022. My one big rule for these annual trend prediction lists is that I don’t allow carryover from previous years. This makes it more challenging, but also a little odd since trends are multiyear in nature with the strongest ones lasting a decade or more. That makes my previous predictions valuable to review as they likely still have huge commercialization value.

2019 =
2020 =
2021 =

In no particular order, here are my prediction for Top 5 Sports and Active Nutrition Industry Trends in 2022:

– 1990s Seem to be Everywhere
– Gummies Disrupt
– Web3 is Coming
– Men Join the Nutricosmetics Party
– No Whey It’s Gone

GHOST Lifestyle Products =

#trends #wheyprotein #sportsnutrition

I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!


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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!



  1. James Anderson on January 12, 2022 at 9:46 pm

    No2 – Gummies! 100% we have see 700% growth year on year as Gummies (Including Sugar Free and Vegan) have stretched into Pre-Workout/Gaming/Beauty from within and Mind & Mood. #htchealth

    Active Nutrition definitely has options, it the perfect Superbowl share solution for those weekend warriors or a grazer during a drive up and down the country!!

  2. Joshua Schall on January 12, 2022 at 9:53 pm

    Do you agree with my sports nutrition industry trends for 2022?

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