Top 5 Biggest Supplement Industry Trends of 2020 Prediction

Top 5 Biggest Supplement Industry Trends of 2020 Prediction

While many of my 2019 predictions will sustain or grow in 2020, I wanted to provide an additional list of sports nutrition and supplement industry trends that I believe will shape the first year of the new decade. Over the next week, I will be sprinkling in some “Top 5 Lists” of different “better for you” functional CPG & FMCG topics that will be insightful, valuable, and/or entertaining. In this list, I predict the five biggest trends in the sports nutrition industry (which I also include nutritional supplements, functional foods and beverages) in 2020.

#1 – Sustainability
#2 – Personalization and Customization
#3 – RTD Beverages (mostly energy drinks) Get Smarter
#4 – Economical & Premium Positioning Spilt
#5 – Convenience 2.0

Medium Article – (will post when live)

I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got some value from this content. Thank you from the bottom of my heart!


About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!



  1. Joshua Schall on January 12, 2022 at 9:23 pm

    What do you think the biggest trend in the sports nutrition industry will be in 2020?

  2. D L on January 12, 2022 at 9:24 pm

    1000 takes required for that 1st minute???

  3. Chris Galore on January 12, 2022 at 9:30 pm

    Well i recently saw bang shift to the lifestyle movement. Do you think this nutritional lifestyling is going to take hold?

  4. Primož Mav on January 12, 2022 at 9:45 pm

    Tip: don’t let a microphone and laptop or anything else hide your face and hands

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