PSB’s Peter Horst and Anne Rivers leverage data gained from PSB Insights’ daily and weekly polling to explore what the short and long-term impacts of coronavirus on the American consumer are.
• How consumers are thinking about their health, wallets, and economy today. How might that change in the weeks and months ahead?
• Which industries may benefit from consumer “nostalgia” for easier times?
• How might entertainment, work, and privacy change in the next chapter of American life?
Their findings offer insight and guidance as companies chart a course for the way back to a re-opened economy.